Atlanta Pediatric Dental Specialists wanted to update their logo as they were in the process of creating a new website. Dr. Krieger is an art aficionado and collects folk art that he uses to decorate the office. The resulting look of the practice is whimsical, playful and colorful, perfect for a child centered dentistry practice. The new logo needed to reflect this feeling of whimsy and folk art, while also appearing modern and clean with a nod to the fact that this is a dental practice. After reviewing the majority of the art works in the office, it was apparent that the bird was a common and recurring motif in the artwork used. Additionally, the idea of having a small bird in the logo is a nod to the nature of the practice's patients, children who are ever growing and eventually grow and leave the nest. While they are young, the practice nurtures and cares for them and their dental health.
A sport fencing center located in the north metro Atlanta area. It was the largest fencing facility in the state of Georgia. The C is emphasized to draw attention to the fact that it is a center for all things fencing, not just another fencing gym. The inclusion of the fencer lunging through the initials let's the viewer know that NAFC is not someplace you pick up chain link fencing for your back yard, but a sport fencing facility.
Work done through Partners Marketing
The One Woman's Fitness gym located in Atlanta, Georgia is run by women specifically for women's fitness. The owners wanted colors that were atypical of what you typically see in designs aimed at females, yet approachable in nature. It was important that the imagery incorporated in the design convey strength and confidence.
Roni Ryan is a talented photographer located in Marietta, Georgia. The logo reflects the gentle and playful nature of her photography, which captures the inner essence of her family portraiture.
A cross-cultural consulting company that provides education and insights into foreign cultures for individuals and businesses. The logo uses the words that make up the company name to create the bridge structures and the blue curved line connects the two sides of the bridge and spans the gulf between them, in the same way that the services of the company bring two differing cultures together in understanding. The blue line also is a subtle nod to the curve of the horizon of the earth, which speaks to the global nature of the company without using a literal visual of a globe.
A new fencing club in the metro-Atlanta area, Eagle Fencing Club of Atlanta is home to Head Coach Ying Guo, former Olympic Gold Medal coach for China. His name, Ying, means Eagle in Chinese, the use of the bird as an icon in the logo was essential. The three weapons the club offers coaching in are also present to let potential fencers know it is not a weapon exclusive club. The use of a circle is also important as it is a shape with no beginning and no end, and is a nod to the Chinese influence on the club. Red is used as is a golden yellow and deep blue, all colors having special significance. The red represents joy and good fortune. Blue implies vitality. The yellow is a prestigious color, which symbolizes heroism and good luck. The abstracted style of the eagle also serves to give the illusion of look up at the underside of the bird as it soars toward the sky, symbolizing the upward mobility of the club and the success of it's fencers.
A-Action Bail Bonds has been in business for over 20 years and was in need of a refurbishing of their logo. Since the company's old logo was well branded, we decided it was best to stay close to the original concept in execution. I took the original idea of the handcuffs and incorporated them into the company name in a clean, streamlined manner. It was important to also portray the cuffs in a manner that implies that they are being opened, rather than closed. The cleaner execution of the logo, along with the use of the calming colors of blue and gray, lend a professional and calming feel to the logo, which accurately reflects how the company is run and the professionalism of the staff.
A digitizing service for photographs and video tapes that allows for easier storage and management of personal photographs.A relatively new service at the time, the tag line is incorporated into the logo for easy understanding of the services as well as the film strip icon.
Kennesaw State University's fencing team, one of the University's club sports. The club is not allowed to use official KSU imagery in it's logo, so the use of the school colors in addition to the KSU initials convey that this an official Kennesaw State University group. The epee fencers outlines in the K and U tell the viewer what they do at a glance.
An upscale women's clothing boutique in Thomasville, Georgia, The Pink Valise specializes in contemporary and designer junior, misses and plus size apparel. The owners wanted a logo to reflect the nature of their business in a clean and sophisticated style. Pink and black are their signature colors and were worked into the logo to support the overall branding. Originally intended to be a web based business, a brick and mortar store was opened within 6 months of the brand launching.
The University System of Georgia has been consolidating many of it's Technical institutions in the past few years. Chattahoochee Technical College merged with Appalachian Technical College and North Metro Technical College. The new logo reflects the merging of the three institutions through the use of the three lines that represent them while simultaneously bringing the idea of the Chattahoochee river to mind through the gentle wave shape of the lines and the gold square.
This logo was developed for the association's 20th anniversary and was used on all convention materials for AAHOA that year. The lotus symbolizes beauty and strength flourishing in the most unlikely circumstances and is strongly associated with India. The lotus also reflects the nature of the group's strong growth and prosperity from it's humble beginnings.
Northwestern Technical College merged with Coosa Valley Technical College to create Georgia Northwestern Technical College. The two institutions are represented by the two different mountains, with the path down the middle leading to the name of the new college. The mountains are important imagery in the logo as GNTC is set in a mountainous region of the state.
Lanier Technical College was in need of an updated logo. While they wanted to acknowledge their surroundings on Lake Lanier, a popular recreation area in north Georgia, they wanted to ensure they did not come across as an entertainment facility. Many institutions in that region of the state incorporate mountains into their logos, so they wanted to stay close to the uniqueness of their proximity to Lake Lanier. The color scheme reflects the natural beauty of the area, the "waves" speak to the nearby lake, and the stylized "A" the boating that is a popular pastime at Lake Lanier. The bold serif font indicates the studious nature of the institution, as does the size of the words Technical College.